“El Emporio y Despacho de Bebidas Puga y Gallach”. According to Martino in his notes on Bioy Casares´diary, Rodolfo de Puga was the editor of Tit-Bits, a weekly magazine founded in 1909 which specialized in comics and “folletines” (serial novels). “Gallach” also appears in “Gallach y Gasset”. The Gallach publishing house was located in Barcelona and it mostly published technical manuals. Gallach was one of the managers of Calpe publishing, where Ortega y Gasset was the design editor. Apparently, they had a horrible relationship; therefore, Gallach quit in 1922. (Mentioned in Bustos Domecq story.)
Parodi: “El Emporio y Despacho de Bebidas Puga y Gallach”: los apellidos de los supuestos propietarios aparecen mencionados en otras obras de Bustos Domecq: en “Deslindando responsabilidades”, se menciona al doctor Puga y Calasanz (cf. §3), autor de un opúsculo; el apellido Gallach se vincula con los ‘manuales Gallach’ (cf. “Signo” §4) y con el escribano Gallach y Gasset, personaje de la crónica “El gremialista” (cf. §2).